List Price/Promo Price: Track the standard list price and promotional discounts across retailers to assess competitiveness and discount effectiveness.
Price Index: Benchmark product pricing against competitors by calculating a relative price index (e.g., 100 = same price as competitors, <100 = cheaper, >100 = more expensive)
Weighted Average Price Parity (WAPP): Analyze price consistency across multiple retailers by factoring market share/ sales/ categories/ business objectives to determine the true average market price.
Price Variance Range: Identify fluctuations in pricing across different platforms or time periods to detect inconsistencies and pricing strategy effectiveness.
Price Bucket Analysis: Segment products into different price tiers (e.g., premium, mid-range, budget) to understand pricing trends and competitive positioning.
Share of Shelf/Category: Measure the percentage of your brand’s products displayed in a category compared to competitors, indicating market presence.
Share of Shelf by product attributes: Analyze product distribution based on key attributes (e.g., size, flavor, packaging) to identify strengths and gaps in assortment.
Assortment Gap: Detect missing SKUs compared to competitor products or across different retailers, highlighting opportunities for expansion.
Product Mapping Index: Align products across retailers and marketplaces to ensure consistent listings and accurate comparisons.
Average Availability across SKUs within a retailer/marketplace: Track stock levels for all SKUs to measure overall availability and detect supply chain inefficiencies.
Zip Code-wise Availability/Out-of-Stock/Delivery Lead Time: Identify geographic stock shortages and variations in delivery speed to optimize fulfillment strategies.
Overall Content Score: Evaluate the completeness and quality of product listings by analyzing descriptions, images, keywords, and attributes.
Product Description Score: Measure the clarity, length, and relevance of product descriptions to ensure they are informative and engaging.
Product Attribute (Specifications/Ingredients) Score: Assess the accuracy and completeness of technical specifications, ingredients, and key product details.
Competition Content Score: Compare your brand’s content quality against competitors to identify gaps and opportunities for improvement.
Product Image Quality Score: Rate the resolution, number, and variety of product images (e.g., lifestyle shots, 360° views) to enhance visual appeal.
Keyword Density: Analyze the frequency and placement of relevant keywords in titles, descriptions, and bullet points to improve search rankings.
Marketing Banner Scorecard: Evaluate the effectiveness of promotional banners and rich media content in attracting and converting shoppers.
Promotion Index: Compare the number of SKUs of your brand on promotion relative to competitors to assess promotional competitiveness.
Promotion Breadth: Measure the percentage of your brand’s total product catalog under promotion to gauge promotional penetration.
Promotion Depth: Analyzes the range and magnitude of discounts offered within a category to determine pricing aggressiveness.
Promotion Variety: Rack diverse promotional offers/strategies (e.g., Buy one get one (BOGO), percentage discounts, coupons) to evaluate promotional effectiveness.
Average Product Rating (by SKU): Measure the overall customer rating for each SKU to assess product satisfaction and quality perception.
Number of Reviews: Track the total number of customer reviews per SKU, indicating engagement and trustworthiness.
Sentiment across Reviews: Analyze the tone (positive, neutral, negative) of customer reviews to understand overall brand perception.
Word Cloud: Identify frequently used words in reviews to highlight common themes, praises, or complaints about the product.
Perception-based on Zip Codes/Locations: Evaluate regional variations in product ratings and reviews to uncover location-specific preferences or issues.
Share of Search by Generic/Branded Keywords: Measure the percentage of search results for your brand for both generic (category-related) and branded keywords compared to competitors.
Search Rank by Generic/Branded Keywords: Track the ranking of your brand’s products for important keywords to assess visibility and SEO effectiveness.
Page Rank: Identify how often your brand’s products appear on the first few pages of search results, where most conversions happen.
Search Performance Index: Evaluate how many of a brand’s SKUs rank within the top two pages of search results compared to competitors, indicating search dominance.
List Price/Promo Price: Track the standard list price and promotional discounts across retailers to assess competitiveness and discount effectiveness.
Price Index: Benchmark product pricing against competitors by calculating a relative price index (e.g., 100 = same price as competitors, <100 = cheaper, >100 = more expensive)
Weighted Average Price Parity (WAPP): Analyze price consistency across multiple retailers by factoring market share/ sales/ categories/ business objectives to determine the true average market price.
Price Variance Range: Identify fluctuations in pricing across different platforms or time periods to detect inconsistencies and pricing strategy effectiveness.
Price Bucket Analysis: Segment products into different price tiers (e.g., premium, mid-range, budget) to understand pricing trends and competitive positioning.
Share of Shelf/Category: Measure the percentage of your brand’s products displayed in a category compared to competitors, indicating market presence.
Share of Shelf by product attributes: Analyze product distribution based on key attributes (e.g., size, flavor, packaging) to identify strengths and gaps in assortment.
Assortment Gap: Detect missing SKUs compared to competitor products or across different retailers, highlighting opportunities for expansion.
Product Mapping Index: Align products across retailers and marketplaces to ensure consistent listings and accurate comparisons.
Average Availability across SKUs within a retailer/marketplace: Track stock levels for all SKUs to measure overall availability and detect supply chain inefficiencies.
Zip Code-wise Availability/Out-of-Stock/Delivery Lead Time: Identify geographic stock shortages and variations in delivery speed to optimize fulfillment strategies.
Overall Content Score: Evaluate the completeness and quality of product listings by analyzing descriptions, images, keywords, and attributes.
Product Description Score: Measure the clarity, length, and relevance of product descriptions to ensure they are informative and engaging.
Product Attribute (Specifications/Ingredients) Score: Assess the accuracy and completeness of technical specifications, ingredients, and key product details.
Competition Content Score: Compare your brand’s content quality against competitors to identify gaps and opportunities for improvement.
Product Image Quality Score: Rate the resolution, number, and variety of product images (e.g., lifestyle shots, 360° views) to enhance visual appeal.
Keyword Density: Analyze the frequency and placement of relevant keywords in titles, descriptions, and bullet points to improve search rankings.
Marketing Banner Scorecard: Evaluate the effectiveness of promotional banners and rich media content in attracting and converting shoppers.
Promotion Index: Compare the number of SKUs of your brand on promotion relative to competitors to assess promotional competitiveness.
Promotion Breadth: Measure the percentage of your brand’s total product catalog under promotion to gauge promotional penetration.
Promotion Depth: Analyzes the range and magnitude of discounts offered within a category to determine pricing aggressiveness.
Promotion Variety: Rack diverse promotional offers/strategies (e.g., Buy one get one (BOGO), percentage discounts, coupons) to evaluate promotional effectiveness.
Average Product Rating (by SKU): Measure the overall customer rating for each SKU to assess product satisfaction and quality perception.
Number of Reviews: Track the total number of customer reviews per SKU, indicating engagement and trustworthiness.
Sentiment across Reviews: Analyze the tone (positive, neutral, negative) of customer reviews to understand overall brand perception.
Word Cloud: Identify frequently used words in reviews to highlight common themes, praises, or complaints about the product.
Perception-based on Zip Codes/Locations: Evaluate regional variations in product ratings and reviews to uncover location-specific preferences or issues.
Share of Search by Generic/Branded Keywords: Measure the percentage of search results for your brand for both generic (category-related) and branded keywords compared to competitors.
Search Rank by Generic/Branded Keywords: Track the ranking of your brand’s products for important keywords to assess visibility and SEO effectiveness.
Page Rank: Identify how often your brand’s products appear on the first few pages of search results, where most conversions happen.
Search Performance Index: Evaluate how many of a brand’s SKUs rank within the top two pages of search results compared to competitors, indicating search dominance.
